How to Build an Immersive Live Streaming Room with Lighting and Audio
The pattern is painfully common. Someone spends $1,500 on a mirrorless camera, picks up a Shure SM7B microphone, sets everything up, and within a week the viewer count has flatlined. The camera is sharp, the mic picks up every detail—but the video looks like a mugshot under fluorescent office lighting, and the audio sounds as if the talent is broadcasting from a parking garage. The equipment budget was generous, but the room itself was never treated as a studio.